Norbert Hauser, Vice President Marketing at Kontron



This article is courtesy of, the interview was conducted by Tobias Schlichtmeier.


Kontron recently presented its new products at embedded world. The focus was on COM-HPC and holistic digitalisation solutions. Innovative embedded applications are needed to further drive digitalisation.



Mr. Hauser, how do you judge developments in the field of high-performance computing (HPC)?

There are many different applications that require HPC platforms today or in the future. Depending on the application, different requirements are placed on HPC, for example more computing power, greater bandwidth or higher data throughput. With COM Express Type 7, many HPC applications can already be implemented in the client area today.


In the future, however, I believe that COM-HPC will become one of the leading platforms for HPC - both for client and server applications. In the meantime, the specification for the total of five form factors has been released by PICMG. At Kontron, we are already developing a COM-HPC server module type D as well as a corresponding COM-HPC carrier and plan to launch these in the third quarter. Further COM-HPC modules - also for client applications - will follow.


The areas of application are versatile, for example in Communication Edge for 5G/10G applications or in Intelligent Edge of automation. Here, in addition to workload consolidation, more and more tasks are moving from Cloud to Edge. This also applies to the areas of medicine, measurement and testing, and autonomous vehicles.


How does "SUSiEtec" help developers implement AI applications?

When it comes to AI, SUSiEtec focuses on applications that offer customers concrete added value. The software-sided implementation or optimization of neural networks is of key importance here. However, we also support our customers with options such as AI cloud computing and AI accelerators. Here, practicality and total cost of ownership are the determining parameters. The majority of our applications work with AI, but not necessarily visibly to the customer.


Our software libraries also follow this philosophy: For example, if a customer wants to go a little deeper and build his own application on top of our components. They are written in C++ and can therefore handle the available computing power very efficiently. However, they can also be accessed from high-level languages such as ".Net" or "Java".


Would you like to add something?

Corona has significantly accelerated the digital transformation in all areas. In the course of this, innovative embedded/IoT applications are needed in both hardware and software. We want to support our customers, especially SMEs, in implementing their applications. To this end, we see it as essential to offer not only technologies and products, but also competent consulting from a single source.



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